4 Ways Wireless Retailers Can Save Time and Work More Effectively
Wireless retailers are always looking to improve efficiency. Long wait times and frustrated customers, poor inventory management and staffing issues all eat into profits. Customers are purchasing fast, intelligent devices, and they expect the same from their retail experience. So what can you do to improve the efficiency of your cellular store?
1. Work Smarter not Harder
Having all hands on deck during the slowest times isn’t the best use of your resources. Inadequate staffing problems can translate to lost sales, frustrated customers, tired staff, and shoplifting. You need to know when your locations have the highest level of traffic and the greatest number of sales. The best POS systems will gather, analyze and report findings in ways that are easy to interpret. When you schedule your staff when you need them most, customers receive the attention they need; your merchandise is safer, and you save money.
2. Speed up your Searches for Customer Solutions
Wireless retailers are in the business of matching services. You need time to get to know your customers and their needs, and you need to quickly match their needs to the right cell phone provider and service package. To do this efficiently, you need information at your fingertips.
Staff who aren’t properly trained and are slow at finding that solution will frustrate customers. If a sales associate has to work behind a desk to search for packages and inventory, that desk becomes a barrier, hindering the customer-staff relationship.
With an integrated mobile POS you can quickly search for phones and service packages alongside the customer, right on the sales floor. Once your customer is happy with your solution, their data flows to the checkout and activation system. Customers receive effective and personal service.
3. Automate What You Can
You can’t automate face to face customer interactions, but you can automate a lot of what happens in the back-office. Wireless retailers are constantly challenged with replenishing inventory, but first, need to understand what sells and at what rate. The best POS systems automate these steps by generating inventory reports on a regular basis. The reports can be automatically emailed to inventory managers and if you choose, directly to suppliers. Email marketing campaigns can also be automated. You can send customers promotions and information about new features. Keeping in contact with customers will prompt them to return to your store when they need a new device or accessory and when it’s time to renew their contract.
4. Learn What’s Working in your Business and What Isn’t
How do you know what products are selling and which ones aren’t? You need to know which cell phone providers are offering the greatest commissions and which sales associates are bringing in the most sales. You need to understand your profit margins and find solutions for locations that are underperforming. The best POS systems will showcase this information in reports, graphics and charts that are easy to understand at a glance. With a mobile POS, you can view these real-time reports from anywhere and visualize your Key Performance Indicators.
5. Question Everything
If you have tools in place, and you are using them, what more can you do to improve efficiency in your retail wireless business? Question everything. Gather a cross-section of staff working in different departments at different levels, ask them what they think would improve efficiency. Listen to what they have to say and implement the best ideas. Tech start-ups and multi-billion dollar industries alike use these tactics to improve their business and to boost staff morale.
Cellular store retailers who want to improve efficiency in their business need to use proper tools that are made to fit their industry. Your best POS system should be tailored to your needs, the same way you match cellular providers to your customers. With reports that visualize what you need to know and processes that are automated you can make powerful business decisions and improve efficiency.