A record of innovation and success

Building the future of telecom retail is our passion. Our organization is designed to match the dynamic growth and insights of the industry. We are innovating for your business continuity and customer growth.

Our Mission

To help telecom operators manage
their wireless retail businesses with ease.

Our History

Gary and Dimitri Khabinski opened their first cell phone store in Brooklyn in 1999. Seeing the lack of retail management tools that they needed to manage their business, they founded B2B Soft with Igor Senchenko in 2003. Today, the company has 150+ professionals dedicated to streamlining telecom retail operations, increasing profitability for customers.

Our Milestones

From onboarding our very first dealer to achieving 10,000 doors under management, our business has grown to deliver wireless retail solutions directly to major carriers worldwide.

Our Milestones

Agility

Innovation

Honesty

Your success is our priority. Innovation is our tool. We care about customers by going above and beyond in intellect and effort.
We are honest and curious. And we are agile, applying our knowledge and skills to best serve our clients and partners.

B2B Soft Leadership

Retail Telecom Depth of Experience

Gary Khabinski
CEO

Gary leads our strategy and long-term vision with a focus on products, partnerships, and business development. He helped found B2B Soft and has 25+ years’ wireless experience.

Gary
Gary Khabinski
CEO

Favorite sport: Cycling at charity fundraisers
and across the Globe

Igor Senchenko
CIO

Igor co-founded B2B Soft. He oversees product development, client delivery and IT operations. He has more than 20 years of experience delivering solutions.

Igor
Igor Senchenko
CIO

Favorite Travel Spot: Mont Tremblant, Québec, Canada

Oleg Kleyman
COO

Oleg oversees the commercial direction of the company. His background includes international retail operations, marketing, and business development in over 54 countries.

Igor
Oleg Kleyman
COO

Favorite Activities: Skiing with family

Daniel Barsoum
VP Global Sales & Strategic Partners

Daniel leads global sales and business development for our Carrier Solutions organization. He brings over 20 years’ experience in the Telecommunications sector.

Daniel
Daniel Barsoum
VP Global Sales & Strategic Partners

Favorite Activities: Seeing the world’s cultures and enjoying their cuisines

Marc Kalman
VP, Product Development

Marc manages product strategy, prioritization, and overall customer experience. He has 25 years of software expertise and has built award-winning SaaS applications.

Marc
Marc Kalman
VP, Product Development

Favorite Activity: Traveling to Martha’s Vineyard and Fire Island with family

Michael Wood
GM, Retail Channel

Michael oversees our indirect retail channel deployment, supporting 10,000+ doors. He draws on 15 years in the wireless and telecommunications industry.

Mike
Michael Wood
GM, Retail Channel

Favorite Activity:
Coaching youth sports

Vik Mohindru
GM, Merchant Services

Vik manages service delivery and product development for merchant services. He brings over 15 years experience from prior roles at T-Mobile and Sprint.

Vik
Vik Mohindru
GM, Merchant Services

Favorite Activities: Exploring new destinations and international travel—45 countries and counting

Trusted by Leading Telecom Providers

Altice Mobile
AT&T
B Mobile
Boost Mobile
Tracfone
Optimum
Cricket
C Spire
GCI
Koodo
XPlornet
SuddenLink
US Cellular
Claro
Public Mobile

“Each evolution in wireless retail gives us a chance to help our telecom customers excel. We are committed to helping them thrive in this COVID-19 period of change.”

Gary Khabinski
CEO B2B Soft

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you with your
business challenges.