Wireless Standard is one of the preferred providers for Metro™ by T-Mobile and the exclusive POS for both Boost Mobile® and Tracfone. We also support more than 8 other carriers and offer solutions for dealers who represent multiple carriers.
B2B Soft has more than 15 years of experience helping dealers manage and grow their business and Wireless Standard can be found in 10,000+ locations and powers more than 2 million transactions each month. B2B Soft also offers a cloud-based POS system for members of the Hospitality and Retail industries called eHopper and an ERP solution built to meet the unique needs of the Wireless Industry.
Gary leads strategy and long-term vision for B2B Soft and its various product lines. He focuses his endless supply of positive energy on product development, partnerships, business development and growing the company. Gary helped found B2B Soft in 2003 and has 25+ years of experience in the wireless industry.
Igor also helped found B2B Soft. He oversees product development, client delivery and IT operations. He strives to meet the needs of his clients and his team and is truly enjoyable to work with. Igor has 20 years of experience delivering robust, scalable, and secure business solutions.
Oleg came to B2B Soft in 2016. He brings global marketing and business development experience from roles at major consumer goods and retail organizations such as Timex, Mark Ecko and Macy’s. He has conducted business in more than 54 countries and is a professor of entrepreneurship and innovation at Long Island University, Brooklyn.
Ashley joined B2B Soft in 2019 after spending 15 years working in business operations and ERP/management consulting. She is responsible for the internal operations across B2B Soft divisions. She is a strategic thinker, always willing to go the extra mile to ensure the success and efficiency of our operational teams. Her proven track record of helping multiple businesses achieve their goals brings a fresh perspective to the B2B Soft organization.
Daniel joined B2B Soft in 2017 after spending more than 16 years at Verizon Wireless. He is a recognized strategic thinker and leader with a reputation for executing as promised. He founded and runs an ongoing mentorship program with more than 45 individuals ranging from students to CEOs.
Marc joined B2B Soft in 2019 and is responsible for the company’s product strategy, prioritization and overall customer experience. He brings 25 years of software expertise with 18 years as a product leader and visionary, building 2 award winning SaaS supply chain applications for small and medium sized businesses (SMBs). Marc is passionate about delighting customers with amazing solutions that have a meaningful impact on the top and bottom line.
Mike came to B2B Soft in 2015 and draws on 15 years in the wireless and telecommunications industry with previous roles at Flextronics (now Flex), iMobile and most recently, Hyla Mobile. Mike is known for having an innate ability to lead teams and develop strong business partnerships.
Vik has been with B2B Soft for more than 5 years and is responsible for service delivery and product development for merchant services. He is a veteran of the wireless industry and brings a unique balance of technology and business acumen. Vik has held prior roles at T-Mobile and Sprint.
Felicia joined B2B Soft in 2020 to lead the Human Resources functions in NY and Kiev. She brings more than15 years of experience building and leading best practice HR teams in global organizations. Prior to joining us Felicia held senior level positions at American Express, Viacom, Hearst and PolyGram Entertainment.
Wirawan joined B2B Soft in 2019 to lead our global finance function. His extensive telecommunications and technology industry experience includes 17 years at Telstra where he functioned as the regional CFO overseeing Telstra’s Americas-based subsidiary headquarters in New York. His deep knowledge of global finance and telecommunications regulatory matters have made him an excellent addition to the team.