We are widely recognized in the industry as the POS solution with the most powerful back office. We offer advanced features and functionality as well as best-in-class implementation support.
Wireless Standard is one of the preferred providers for MetroPCS and the exclusive POS for both Boost Mobile and Tracfone. We also support more than 8 other carriers and offer solutions for dealers who represent multiple carriers.
B2B Soft has more than 15 years of experience helping dealers manage and grow their business and Wireless Standard can be found in 10,000+ locations and powers more than 2 million transactions each month. B2B Soft also offers a cloud-based POS system for members of the Hospitality and Retail industries called eHopper and an ERP solution built to meet the unique needs of the Wireless Industry.
Our Leadership Team
Gary leads strategy and long-term vision for B2B Soft and its various product lines. He focuses his endless supply of positive energy on product development, partnerships, business development and growing the company. Gary helped found B2B Soft in 2003 and has 25+ years of experience in the wireless industry.
Igor also helped found B2B Soft. He oversees product development, client delivery and IT operations. He strives to meet the needs of his clients and his team and is truly enjoyable to work with. Igor has 20 years of experience delivering robust, scalable, and secure business solutions.
Oleg came to B2B Soft in 2016. He brings global marketing and business development experience from roles at major consumer goods and retail organizations such as Timex, Mark Ecko and Macy’s. He has conducted business in more than 54 countries and is a professor of entrepreneurship and innovation at Long Island University, Brooklyn.
Sharron joined B2B Soft in 2017. She has spent 13+ years in the Wireless Industry and has a strong background in wireless retail operations. Sharron also has a track record of growing and scaling operations quickly and understands the importance of people, process and technology.
Daniel joined B2B Soft in 2017 after spending more than 16 years at Verizon Wireless. He is a recognized strategic thinker and leader with a reputation for executing as promised. He founded and runs an ongoing mentorship program with more than 45 individuals ranging from students to CEOs.
Mike came to B2B Soft in 2015 and draws on 15 years in the wireless and telecommunications industry with previous roles at Flextronics (now Flex), iMobile and most recently, Hyla Mobile. Mike is known for having an innate ability to lead teams and develop strong business partnerships.
John joined B2B Soft l in 2017. He brings 14 + years of experience from Verizon Wireless. John has a proven track record of growing sales and improving retail operations by introducing programs that increase efficiency, enhance systems and elevate employee performance. He leads the B2B Soft Professional Services Organization and Enterprise Resource Planning(ERP) solution.
Vik has been with B2B Soft for more than 5 years and is responsible for service delivery and product development for merchant services. He is a veteran of the wireless industry and brings a unique balance of technology and business acumen. Vik has held prior roles at T-Mobile and Sprint.
Ayaz has been at B2B Soft for 8 years and came from an operations role at AT&T. His expertise has been instrumental in the company’s implementation of lean, tech startup financial strategies and has led to considerable growth and efficiencies across multiple departments. He speaks English, Russian and Azeri.
Adina has been at B2B Soft for close to 5 years. She is an extremely well-rounded HR professional and a highly efficient and accomplished recruiter. She brings a cheerful, kind and considerate demeanor to everything she does and creates a welcoming environment for the rapidly growing team at B2B Soft.
New York, NY
B2B Soft is seeking experienced SaaS business developers, sales and/or account managers to work as part of our carrier-focused point-of-sale teams in lower Manhattan.
Experience with the wireless retail industry is preferred but not required. Solid computer skills (CRM, MS Office) required. Strong communication skills and positive collaborative attitude desired.
New York, NY
We are actively searching for poised and polished individuals with exceptional listening skills to join our Client Support team. The right candidate will be committed to understanding and solving customer challenges.
Experience in a busy SaaS based call center and ability to work flexible hours is ideal.
New York, NY
The B2B Soft Finance Manager will report directly to the Director of Finance and oversee all FP&A processes. Ideal candidates will demonstrate a blend of business, financial and analytical expertise.
Must have a solid background in financial management and operations. Advanced knowledge of QuickBooks and MS Excel required.
Sales Enablement Specialist
New York, NY
The professional services division of B2B Soft is seeking dynamic professionals who are eager to work in a fast paced and energetic environment.
Ideal candidates will be adept at demonstrating the business value delivered through specific software features and have a track record of success working on cross-functional teams.