New York, NY—November 22, 2024

B2B Soft, a leading wireless retail point-of-sale (POS) systems provider, is thrilled to announce its partnership with TracPoint, an innovator in wireless retail marketing solutions. This collaboration aims to bring cutting-edge tools designed to drive customer engagement, streamline operations, and maximize profitability to telecom retailers.

B2B Soft has long been a trusted partner to wireless retailers, providing innovative solutions that simplify retail operations and enhance the customer experience. With over 10,000 stores under management, its cloud-based POS systems are tailored to meet the unique needs of the wireless industry. TracPoint, known for its expertise in digital marketing, loyalty programs, and customer engagement tools, complements B2B Soft’s offerings by enabling retailers to create personalized, data-driven marketing campaigns.

“Partnering with TracPoint is a natural extension of our mission to empower wireless retailers with tools that deliver unparalleled value,” said Gary Khabinski, CEO of B2B Soft. “Together, we will simplify store management and enhance how retailers connect with their customers.”

This partnership will combine B2B Soft’s robust retail management solutions with TracPoint’s marketing automation capabilities, offering retailers a comprehensive ecosystem to meet evolving market demands. Retailers can expect enhanced analytics, customer loyalty programs, and targeted marketing tools that drive revenue growth and improve the in-store experience.

“We are excited to join forces with B2B Soft to bring next-generation solutions to wireless retail,” added Brad MacArthur – President of TracPoint. “By combining our strengths, we’re setting a new standard for operational efficiency and customer engagement in this competitive space.”

About B2B Soft

Founded in 2003, B2B Soft specializes in wireless retail software solutions. It offers point-of-sale, inventory management, and operational tools tailored to telecom retailers. With a presence in thousands of stores, B2B Soft is dedicated to innovation and client success.

About TracPoint

TracPoint is a marketing technology company working with multi-location retailers to drive new sales, employee engagement & customer loyalty.  For more information, visit www.tracpoint.com

For media inquiries, please contact:
Chris Marti, VP of Product (cmarti@b2bsoft.com)