A record of innovation and success
Building the future of telecom retail is our passion. Our organization is designed to match the dynamic growth and insights of the industry. We are innovating for your business continuity and customer growth.
Our Mission
To help telecom operators manage
their wireless retail businesses with ease.
Our History
Gary and Dimitri Khabinski opened their first cell phone store in Brooklyn in 1999. Seeing the lack of retail management tools that they needed to manage their business, they founded B2B Soft with Igor Senchenko in 2003. Today, the company has 150+ professionals dedicated to streamlining telecom retail operations, increasing profitability for customers.
Our Milestones
From onboarding our very first dealer to achieving 10,000 doors under management, our business has grown to deliver wireless retail solutions directly to major carriers worldwide.
Agility
Innovation
Honesty
Your success is our priority. Innovation is our tool. We care about customers by going above and beyond in intellect and effort.
We are honest and curious. And we are agile, applying our knowledge and skills to best serve our clients and partners.
B2B Soft Leadership
Retail Telecom Depth of Experience
Gary Khabinski
CEO
Gary leads our strategy and long-term vision with a focus on products, partnerships, and business development. He helped found B2B Soft and has 25+ years’ wireless experience.
Gary Khabinski
CEO
Favorite sport: Cycling at charity fundraisers and across the Globe.
Igor Senchenko
CIO
Igor co-founded B2B soft. He oversees product development and Infrastructure Operations. He has more than 25 years of experience in Telecom and Financial Services.
Igor Senchenko
CIO
Favorite Travel Spot: Mont Tremblant, Québec, Canada.
Oleg Kleyman
COO
Oleg oversees the commercial direction of the company. His background includes international retail operations, marketing, and business development in over 54 countries.
Oleg Kleyman
COO
Favorite Activities: Skiing with family.
Michael Wood
VP, Retail Experience
Michael oversees our indirect retail channel deployment, supporting 10,000+ doors. He draws on 15 years in the wireless and telecommunications industry.
Michael Wood
VP, Retail Experience
Favorite Activity:
Coaching youth sports.
Lewis Sears
VP, Customer Engagement
Lew oversees the Customer Engagement team, a group dedicated to proactively driving value for our enterprise clients. They provide ongoing support, strategic consultation, and champion best practices to ensure service providers fully realize the potential of our software and achieve their business goals.
Lewis Sears
VP, Customer Engagement
Lew enjoys lacrosse, hiking, skiing, and strumming his guitar. But his perfect day is floating around reefs with a mask and snorkel.
Andy Nowicki
Global HR Director
Andy manages our Global HR Team. He is instrumental in enhancing B2B Soft’s HR, Talent Acquisition, and Retention functions worldwide. Furthermore, Andy is growing the company’s brand internationally.
Andy Nowicki
Global HR Director
Favorite Activity: Spending time with Family and Friends.
Rino Lupetin
VP of Delivery
Rino oversees our Delivery and Engineering teams. He has worked in multiple industries over the course of his career, and has mainly focused on Retail and Media.
Rino Lupetin
VP of Delivery
Rino enjoys camping, skiing, biographies, and martial arts.
Don Forringer
VP of Finance & Operations
Don heads up our Finance and Operations team overseeing all aspects of finance, accounting, operations and provides commercial support across all teams at B2B Soft.
Don Forringer
VP of Finance & Operations
Favorite activity: Art and pop culture.
Christopher Marti
VP of Product Growth
Chris manages B2B Soft’s Product and UX teams, ensuring the portfolio meets customer and market demand. Chris brings over 16 years of experience delivering enterprise SaaS focused on supply chain and retail products.
Christopher Marti
VP of Product Growth
Chris enjoys traveling with his wife, Japanese sword martial arts, and spoiling his two cats, Artemis and Zeus.
Dmytro Kliuchka
IT Director
Dmytro oversees the Core Infrastructure, DevOps, DBA, SRE, and HelpDesk teams, ensuring the stability and scalability of the company’s IT operations. With over 18 years of experience, Dmytro manages both Cloud and OnPremises infrastructure, communication tools, ensuring compliance with PCI and SOC certifications, and overseeing robust cybersecurity measures.
Dmytro Kliuchka
IT Director
Dmytro enjoys running, traveling, driving, and has a keen interest in history and physics.
Olivia Richards
Customer Support Director
Olivia oversees the client’s global support team. She has worked her way up through all levels of her career in customer service. She manages Quality Control Lead, Shift Supervisors, A1 Charge Supervisor, Carrier Support Coordinator, Carrier Support Supervisors, Carrier Support Specialists and Support Specialists.
Olivia Richards
Customer Support Director
Olivia loves to travel, learn foreign languages and discover new cultures.
Marina Sobolieva
Director of User Success and Training Solutions
Marina and her team ensure clients and teams get the most out of B2B Soft’s software solutions through tailored training programs and exceptional user support.
Marina Sobolieva
Director of User Success and Training Solutions
In her free time, Marina loves traveling to the sea, mountains, and historic towns, where she finds inspiration in their rich stories and stunning landscapes.
Trusted by Leading Telecom Providers
“Each evolution in wireless retail gives us a chance to help our telecom customers excel. We are committed to helping them thrive in this COVID-19 period of change.”
Gary Khabinski
CEO B2B Soft