Strickland pioneered the concept of the carrier-exclusive retail management platform

B2B Soft, a leading provider of retail management solutions for the wireless industry, today announced the expansion of its advisory board. Robert Strickland, CEO and founder of the global consulting firm M37 Ventures, has joined the board effective April 15. Strickland, who helped steer and expand Leap Wireless/Cricket Communications as well as T-Mobile, TruConnect, Text+ and Televisa, offers a wealth of telecom carrier expertise as B2B Soft positions itself for its next phase of growth.

B2B Soft’s carrier-grade retail management solutions are used by MetroTM by T-Mobile and are the preferred choice of AT&T and Sprint. The exclusive POS provider for Boost Mobile, TracFone, Xplornet, and GCI, B2B Soft serves an array of carriers, master agents and dealers across North America.

“After many years building and deploying retail platforms across North American markets for several carriers, I expected to see a single vendor emerge as the leader of the pack” reports Strickland. “B2B always proved itself to my organizations that the company possessed the wherewithal, technology capabilities, and strong customer experience culture to emerge as the leader in retail solutions. I am thrilled to be part of the B2B team and contribute to the company’s continued growth path” Strickland adds.

B2B Soft has a long-standing reputation for it’s ease of use and powerful integrations – providing seamless transaction experience, streamlining store operations, inventory control, loss prevention, device repair, recycling and buyback, resource management, payment solutions and comprehensive business intelligence. In 2019, the company has won industry praise for its newly released AI-driven order management and commission reconciliation.

Prior to creating M37 Ventures, which is a next-gen management consulting and solutions company helping companies harness technology to achieve greater growth and success, Strickland served as CTO of Leap Wireless / Cricket Communications, CIO of T-Mobile, and CIO of Echostar – all leaders in wireless and satellite communications. Rob also served as interim CTO recently for Neustar and Televisa in Mexico City. He has led several start-ups, including Centri Technologies/Atonomi (CEO), Text+ (President/COO), TruConnect (Interim COO) and Silas Technologies (President/COO).

As a long-time technology and mobile industry executive, Strickland’s contribution and insight will be instrumental in further expanding B2B Soft’s growth.

“Rob’s knowledge of the wireless industry, combined with his extensive global network and keen insight into future trends represent great value to our organization” says Oleg Kleyman, B2B Soft COO. “More importantly, Rob has pioneered the concept of the carrier-exclusive retail management platform and has a passion and a unique ability for helping carriers realize operational efficiencies and ROI”