Smartphones Drive the Global Handset Market.
February 02, 2011 – New York, NY – As we embarked upon a new decade, the face of wireless is ready for the change as well. Not too long ago, the ability to take calls on the go was all that was expected from a mobile phone. However, industry experts predict that some manufacturers will need to change their mindset on what customers expect in a mobile phone if they expect to survive another decade.
The decade ended with some brands of mobile phones out performing the other as a result of the emerging smartphone market. For instance, Nokia’s market share slipped about 31 percent from last year, as did LG’s market share, which dropped, to 7.6 percent. LG is on a downward spiral due to a weak smartphone portfolio while Nokia suffered in sales throughout the U.S. market. This shift towards the smartphone has directly impacted wireless retailers but B2B Soft’s flagship product, Wireless Standard, a robust POS solution specifically designed for the wireless retail industry, has helped bring the most revenue out of every sale whether it’s the new Verizon iPhone or the old Nokia flip-phone.
With a new GUI interface and ability to push store sales associates to up sell, Wireless Standard continues to bridge the gap between success and technology. With Wireless Standard, wireless retailers can equip their employees with tools that allow them to find the right product to suit their needs. With the advancements in cellular technology and the breadth of phone styles, shapes, and functionality, it can be a daunting task to work with a customer to find the right phone for them whether it’s the new smartphone or the LG flip phone with an up sell of accessories.
“Our customers are demanding more and more from a POS system,” explains Don Rossi, B2B Soft VP of Sales and Marketing. “Opening the doors and turning on a light switch no longer works. There was a time when a cell phone practically sold itself but times have changed and wireless retailers need a Point-of-Sale system that advances along with technology. Wireless Standard continues to evolve to provide our customers with what they need when they need it.”
IDC expects smartphone sales to increase 47.7 percent year-over-year in 2011. Wireless Standard helps retailers compete within that market.
About B2B Soft
B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions, and the consulting services they need to help them succeed in business. More information about the company can be found at www.b2bsoft.com
About Wireless Standard
B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing &Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information,visit www.wirelessstandard.com