Quick; clever; moving with ease; agile; active; rapid. Do these words accurately describe your business and store practices? If it doesn’t, then you need to look at implementing a system that provides you with the features and freedom that allow you to quickly provide up to date product information, know your stock levels at a glance, access customer data to serve them faster, and take any kind of payment from anywhere in your location.
For the customer facing side of your business, the right point of sale system will enable you and your staff to work as quickly and efficiently as possible both in serving customers and taking payments. By improving store processes and customer relations, the right POS system will not only improve your bottom line, but will also ensure greater and continued success.
Ask these questions of your current process and point of sale system:
Can staff rapidly access all relevant product and plan information?
Knowledgeable sales associates account for over 60% of sales. Immediate access to product information ensures that customers get the right story right from the start, building trust and rapport. Customers are often well informed and have mobile access to information as well, so it’s best to be on the same page. Real time access to the latest promotions, discounts and programs assures knowledgeable continuity between all your staff and all your locations. No customer wants to deal with uninformed staff.
Can staff quickly access all of a customer’s information (what products they’ve purchased, their plan, usage data, add-ons , etc.) to best understand their needs and be able to offer them additional products and up-sell?
By knowing what products they already have and what features and options they are using, your staff can quickly figure out not only what will fit their immediate needs, but what will also improve their user experience. Personalization is key to providing the best customer experience possible. Fast access to product specs, plus the trust built from personalized knowledge puts customers at ease, makes them feel special and taken care of, and makes them more receptive and willing to purchase. Loyalty is earned when customers feel cared for.
Is staff sufficiently knowledgeable and able to find the best products/features to fit the customer?
It’s all about the customer and fulfilling their needs. A good POS arms you with all the necessary background and product information. A great point-of-sale system also provides training for your management and staff! Investing in your staff is important and at B2B Soft, we can help you keep them trained, up to date and up to speed with weekly webinars.
Are you able to order products fast?
Are you wasting valuable time dealing with manual ordering and losing sales because you don’t have needed items that you are still waiting for to arrive? Inventory control is a necessity. If you aren’t auto-ordering based on preset alerts on maximum and minimum levels then you are either carrying too much and wasting precious cash flow, or carrying too little and missing out on a timely sale. Managed inventory ensures that you will always have exactly what you need when you need it and aren’t losing valuable time figuring out what to order and when.
Do you and staff know exactly what’s in stock and available across all stores?
Knowing exactly what you have and where at any given moment assures that you can fulfill customer need and make the sale. Real time access to inventory helps prevent disappointing customers and possibly losing the sale and the customer. One of the bedrocks of a great customer experience is delivering on what you promise. Your POS can help you inform customers when their product arrives if it’s not in stock, or when it will be shipped to them. A disappointed customer will not be a loyal one.
Is your inventory updated immediately and automatically with each sale?
This is an imperative for streamlined operations. Your point of sale has to update inventory immediately so you never lose track of products or product counts. This assures that you are always putting your best foot forward. It enables you to complete any transaction rapidly even if it means shuttling a product from one store to another. You won’t be caught short and your staff won’t be caught flat footed.
A great point-of-sale system will keep your business running quickly, efficiently and smoothly both in front and behind the scenes. Real time access to the right, personalized information speeds the sales process, fulfills customer need and makes the customer experience a delight. And a delighted customer is a loyal one.