Teens prefer texting to all other forms of communication; Wireless Standard helps retailers reach this non-verbal customer.
January 20, 2011 – New York, NY – Remember when a telephone was actually used for talking? Or better yet, Email was the preferred means of communication when verbal communication wasn’t an option? Well call it a sign of the times or the extinction of the aging Generation X but a new study shows that teens today prefer texting to all other forms of communications and nearly 80 percent of them have done it in the last week alone. With the average teen sending more than 3,000 texts per month, the need for a phone that allows swift keyboard maneuvering increases right along with the need for an unlimited texting cell phone plan.
B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, takes their customer-first philosophy one step further by enhancing their flagship Point-of-Sale system, Wireless Standard with a completely redesigned graphic user interface (GUI). The new GUI gives wireless retailers the tools to more efficiently pick the best possible device for each individual including the teen customer who needs a full qwerty keyboard to help get those text messages out as quickly as possible.
“I remember when talking on a cellphone was considered the cool thing to do,” explains Chaka Adams,B2B Soft Marketing Manager. “As customer demand changes and evolves, its imperative that retailers are equipped with a system that is also evolving. Wireless Standard not only follows the trend but also pro actively creates tools that will assist the retailer in providing an ideal customer experience during every transaction.”
Offering the new GUI to Wireless Standard customers gives them the opportunity to streamline the customer experience by quickly finding the perfect phone that will suit the customer’s needs. Quick turnaround means store employees can help more customers and sell more products.
There is no telling where communication will go from here. Not too long ago, customers were attached to ahandset that was attached to a cord that was attached to a large rotary-dialed phone that was attached to the kitchen wall – but in the words of a texting teen, “OMG, LOL, TTYL.”
About B2B Soft
B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions, and the consulting services they need to help them succeed in business. More information about the company can be found at www.b2bsoft.com
About Wireless Standard:
B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing &Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information,visit www.wirelessstandard.com