The advent of the smartphone has truly ushered in a new age of connectivity, accessibility and productivity. The shift to mobile tech and the explosion of device sales isn’t just propelling the wireless retail marketplace to new heights, it’s also changing the way those sales transactions take place and how retail operations are run.
Customers now aren’t the only one’s going mobile. Retailers have discovered the freedom and efficacy of running their stores with a mobile point-of-sale system. With tablets at the ready, retailers can tap into all the functionality of their POS system and provide quality customer care from anywhere in the store.
Consumers no longer need line up at a register to be served, as sales associates can now handle every aspect of the sales process, from product and price lookups to inventory searches, activations, add-ons, payment processing and more, right from the sales floor with mobile POS. Customers are served faster, as each associate, with tablet or phone in hand, can access the POS at any time.
Customers are also served more effectively with a mobile point of sale system, as the pressure to complete a transaction quickly because of long lines waiting for service is reduced or eliminated. Sales associates are able to spend quality and quantity time with each customer, assessing their needs and getting everything they require. It’s also easy for them to serve multiple patrons at once guiding each through different phases of the sales process at their own pace.
Mobile POS not only enhances the sales experience, it also increases sales and efficiency. No customers are “lost” or left behind because of abandonment due to impatience with long register lines. Everyone can be served in a timely fashion. With a mobile point of sale system, purchases are facilitated along with multiple opportunities for up-selling. Inventory levels are automatically updated with each transaction, so sales staff always know exactly what’s available where and when. Customers are able to get exactly what they want without disappointment or problem, ensuring a satisfying sales experience.
And consumers who experience greater satisfaction with the sales process end up being loyal return customers. Mobile point-of-sale systems also ensures that retailers can easily collect customer data throughout the sales process because there’s no hurry to complete the transaction. The resulting detailed information gathered and input greatly simplifies and speeds future transactions and sets up future contact and interaction with the customer through mobile marketing efforts and loyalty programs.
Mobility also extends to the retail sales force. Employees are able to interact with their employers and the retail store’s operation via smartphone, greatly improving and speeding scheduling. If there’s a gap in the schedule, there’s no need for a manager to call every employee separately to find out who might be available. Rather, a text alert can be sent and whoever can fill in can contact the store back from wherever they are or add themselves directly to the schedule.
Mobile point of sales stores also offer the benefit of direct access to business data from anywhere. Owners and managers can assess sales and inventory for all of their locations and have all the pertinent information needed to make smart, fast and necessary business decisions in the timeliest manner. They can take care of ordering and scheduling in real time as well, and all through their smartphone or tablet no matter where they are or what time it is.
These are just some of the reasons why more and more retailers are turning to mobile and relying on mobile point of sale systems to run their operations more efficiently, effectively and profitably. Isn’t it time for you to get in motion and turn your business into a mobile point of sale store?